Bass Pro Shop
Gear and Accessories
Brands You Trust
Beverly’s Ace is a trusted source for quality fishing and outdoor gear. Our fishing rods, reels and accessories will not only help you catch BIG fish more often, it will make for a great day on the water.
The Smoothest most efficient drivetrain in a spinning reel is now even smoother and more efficient with improved durability. Introducing the Shimano Stella FJ. The new MicroModule II provides a new ideal gear design and gear teeth surface for amazing smoothness and nearly twice the strength of Shimano’s already unmatched gear durability.
Zoom Bait Company
The premier soft plastic manufacturer in the bass fishing industry. With more than 70 industry-leading products and more than 400 unique colors, ZOOM continues to push the boundaries of innovation and design.
Lew Childre’s passion for building innovative products that are lighter, faster and stronger, started in 1949 and hasn’t changed since. Lews is one of the most recognizable and trusted names in fishing providing some of the best reels, rods, and combos in the industry.
Our inspiration comes from 115 years of passion and experience. From Ugly Stik to our Catch More Fish kits, to our best in class line of licensed kid’s products. Ugly Stik offers something for the whole family and all levels of experience.